Denominator Ventures Proposal
Partnership Proposal for instantAIguru
We believe instantAIguru has what it takes to dominate the $35B+ AI customer support market. We're proposing a strategic partnership to help you scale from 3 customers to 5,000+ in 18 months through our Fractional Venture Partnership model.
WHY WE'RE EXCITED
What We See in instantAIguru
You've built something remarkable: proven 97%+ accuracy, enterprise customers like Omie and Curacao, and industry-first capabilities. We believe Denominator Ventures can help you transform this foundation into category-defining scale through strategic advisory and our Fractional Venture Partners network.
Denominator Ventures
Strategic advisory and orchestration (equity-compensated)
- •Board-level strategic guidance
- •Investor introductions and fundraising execution
- •Network and ecosystem access
- •Executive coaching and mentorship
- •Partnership development
Fractional Venture Partners
Execution arm (cash-compensated, owned by Denominator)
- •Engages consultants and vendors for execution
- •Product, marketing, finance, and operations specialists
- •Brand architecture and positioning
- •Sales collateral and GTM playbooks
- •Data room and financial model development
instantAIguru
Product development and customer execution
- •Product engineering and roadmap
- •Customer success and support
- •Technology platform development
- •Customer acquisition and retention
- •Team building and operations
Our Vision for Your Growth
What You've Built
- •Solo founder with proven product-market fit
- •3 customers: Omie (180K businesses), Curacao ($300M retailer), Sweet Skendamas
- •97%+ accuracy sustained over 9+ months
- •Industry-first: Payment transactions via AI (JSFE)
- •Limited resources for scale
What We'll Help You Achieve
- •25-person team with GTM co-founder
- •5,000+ customers across multiple verticals
- •$1M+ MRR ($12M+ ARR), Series A ready
- •Category-defining brand in SMB AI support
- •Infrastructure layer powering 50,000+ SMBs by Year 3
OUR PARTNERSHIP ROADMAP
What We'll Help You Achieve
We've built this roadmap based on your proven traction and market opportunity. Here are the clear, measurable milestones we'll work together to achieve over the next 18 months.
Immediate Focus: 120-180 Day Sprint
Raise $5-10M (starting with $1M SAFE note), hire GTM co-founder, scale to 500 customers
Month 6 Milestone
- •500 customers acquired
- •$150K MRR ($1.8M ARR)
- •GTM co-founder hired and ramped
- •5 active reseller partnerships
- •<$350 CAC, <4% churn
Month 12 Milestone
- •2,000 customers
- •$600K MRR ($7.2M ARR)
- •15 reseller partnerships
- •Break-even on operations
- •Top 5 CMS integrations live
Month 18 Milestone
- •5,000+ customers
- •$1M+ MRR ($12M+ ARR)
- •25-person team
- •Series A ready: $8-12M at $40-60M
- •SOC 2 Type II complete
3-5 Year Vision
Category-defining scale across multiple verticals
$120M+ ARR, sustainable unit economics
Global infrastructure layer for AI support
WHAT WE BRING
Our Commitment: Six Core Workstreams
We'll provide strategic advisory (equity), and leverage our FVP network to deliver execution support (cash + hybrid) across six key areas to maximize your speed to market and capital efficiency.
Strategic Foundations & Fundraising
(Advisory - Equity)
- •Market positioning: Competitive strategy and differentiation framework
- •Business model refinement: Pricing, packaging, and channel strategy
- •Investor materials: Complete data room, pitch deck, financial model
- •Fundraising execution: Warm introductions, due diligence, deal close
- •Board-level advisory: Weekly strategic sessions
Brand & Positioning
(Deliverable - Cash)
- •Brand positioning: Messaging framework and value proposition
- •Website redesign: Landing page optimization for conversions
- •Content strategy: Thought leadership and SEO roadmap
- •Case study development: Omie, Curacao, Sweet Skendamas stories
- •Competitive pages: Comparison charts vs Zendesk, Intercom, etc.
Go-to-Market Strategy
(Hybrid - Equity + Cash)
- •GTM playbooks: Self-serve onboarding, reseller enablement
- •Sales process design: Lead scoring, conversion optimization
- •Customer acquisition: Channel strategy (SEO, paid, partnerships)
- •Reseller framework: Partner recruitment and margin structure
- •Metrics dashboard: CAC, LTV, churn, cohort analysis
Product Roadmap & Prioritization
(Hybrid - Equity + Cash)
- •Feature prioritization: Series A readiness requirements
- •Enterprise features: SOC 2, SSO, SLAs, white-labeling
- •Integration strategy: CRM (HubSpot, Salesforce), CMS platforms
- •Product-led growth: Onboarding optimization, aha moments
- •Analytics dashboard: Usage insights and customer health scores
Team Building & Hiring
(Advisory - Equity)
- •GTM co-founder search: Sourcing, vetting, and closing
- •Engineering hiring: Technical roles, interview processes
- •Organizational design: Team structure, reporting lines
- •Compensation structure: Equity and cash frameworks
- •Culture and values: Mission, vision, operating principles
Operations & Scaling
(Deliverable - Cash)
- •Financial operations: FP&A, budgeting, cash management
- •Customer success: Support processes, onboarding, retention
- •Sales operations: CRM setup, pipeline management, reporting
- •Legal & compliance: Data privacy, contracts, terms of service
- •Series A preparation: Investor targeting, fundraising timeline
EXECUTION ROADMAP
120-180 Day Sprint Timeline
A phased approach to fundraising, team building, and customer acquisition with clear milestones and deliverables.
Foundation
Strategic foundations, investor materials, and initial market positioning
- •Strategic foundations: market positioning, competitive analysis, business model refinement
- •Investor materials: pitch deck, financial model, data room preparation
- •Initial investor target list: 20-30 qualified funds
- •Brand positioning framework: messaging, value props, differentiation
- •GTM co-founder candidate identification
Build
Complete fundraising materials, initiate investor outreach, launch marketing
- •Complete pitch deck and financial projections
- •Finalize data room with customer references
- •Initial investor meetings: 5-10 introductions
- •Website redesign and content marketing launch
- •GTM co-founder search: active recruitment
Execute
Active fundraising, due diligence, first hires, customer acquisition scale
- •Active fundraising: 15-20 investor meetings
- •Due diligence management and term sheet negotiations
- •GTM co-founder hired
- •Marketing engine launched: SEO, paid acquisition, content
- •First 100 customers acquired
Close
Funding round closed, team onboarding, reseller partnerships activated
- •Funding round closed: $2M secured
- •First team members onboarded: 2 engineers, 2 customer success
- •Customer acquisition at scale: 200+ customers
- •Reseller partnerships activated: 3-5 partners
- •Series A planning initiated
Scale
Accelerate growth, expand team, achieve key milestones
- •500 customer milestone achieved
- •$150K MRR achieved
- •5 reseller partnerships live
- •Product roadmap accelerated: integrations, analytics
- •Series A positioning: investor updates, growth metrics
MARKET OPPORTUNITY
$35B+ Addressable Market
Massive, rapidly growing market for AI-powered customer support driven by labor costs, AI adoption momentum, and customer expectations.
Customer service + self-service software
Global addressable market
Rapid market growth
Gartner prediction
Market Growth Projection (2025-2032)
E-Commerce
Proven with Sweet Skendamas
- •High engagement, complex queries
- •24/7 support expectations
- •Multi-channel (web, SMS, WhatsApp)
- •Payment transaction support
Retail & POS
Validated with Curacao ($300M)
- •Voice + omnichannel critical
- •Financial transactions proven
- •Scale: 300-500+ calls/day
- •Measurable ROI (10-15 FTE eliminated)
SaaS Platforms
Validated with Omie (180K businesses)
- •Complex product knowledge base
- •97%+ accuracy at enterprise scale
- •10,000+ interactions/month
- •$100K+ deal validation
TRACTION & VALIDATION
Proven Product-Market Fit
Three customers across different verticals validate technology, pricing power, and category-defining differentiation.
Omie - Brazil's Largest SMB ERP/CRM
180K businesses, 9+ months production, $100K+ deal
Over 9+ months in production
Enterprise-scale validation
Validates pricing power
Curacao - $300M Regional Retailer
5-channel omnichannel validation with financial transactions
Phone, web, SMS, social, email
300-500+ calls/day automated
2+ months financial transactions
Sweet Skendamas - Reseller Channel Validation
First 48 hours: 122 interactions, 100% accuracy
First 48 hours, zero marketing
On reviewed responses
Voice, SMS, WhatsApp expansion
Technology Moat
JSFE Technology
Industry-first deterministic workflows for financial transactions
Multi-Vendor AI
Orchestrate GPT-4, Claude, Llama, Gemini for best results
Hallucination Detection
Automated validation for 97%+ accuracy vs 80-85% typical
True Omnichannel
Voice + WhatsApp + SMS, not just web chat
WHO WE ARE
The Partnership Team
We bring strategic expertise, execution capabilities, and a proven network. You bring the product, vision, and technical excellence. Together, we'll build something extraordinary.
Denominator Ventures
Your Strategic Partner
- •Equity-based strategic advisory and orchestration
- •Fundraising execution and investor introductions
- •Go-to-market playbooks and frameworks
- •Network access: enterprise customers, partners, talent
- •Owns FVP to engage specialized vendors for execution
Ron Pinkas
Founder & CEO, instantAIguru
- •30+ years enterprise software experience
- •Product development and customer execution
- •Technology platform and roadmap
- •Team building and operations
Operating Cadence
Weekly
- •Strategic planning session with Denominator
- •FVP vendor coordination and deliverable reviews
- •Customer pipeline and fundraising updates
Monthly
- •Board-level strategic review
- •Milestone assessment and course correction
- •Investor and partnership development
Quarterly
- •Comprehensive progress review
- •Strategic plan refinement for next phase
- •Key hires and team expansion planning
OUR PROPOSAL
How We'll Work Together
We're proposing a dual-component partnership: strategic advisory for equity, and execution support through our FVP network for cash. This structure ensures we're aligned on outcomes while providing the capital-efficient execution you need to reach a $5-10M raise within 6 months.
Fundraising Target & Timeline
Target Raise: $5-10M
- •Initial $1M SAFE note to kickstart sprint activities
- •Complete $5-10M raise within 6-month sprint window
- •Support CEO recruitment and team scaling
Sprint Milestones (120-180 Days)
- •Recruit CEO/GTM co-founder
- •Close 3-5 additional enterprise customers
- •Launch refined UX/UI and pricing strategy
- •Build investor pipeline and secure commitments
Use of Funds ($5-10M)
- •GTM co-founder
- •2 Senior Engineers
- •Customer Success lead
- •Marketing lead
- •Content marketing & SEO
- •Paid acquisition
- •Reseller enablement
- •Brand development
- •Analytics dashboard
- •API integrations
- •Human handoff
- •SOC 2 compliance
- •Localization
- •Regional marketing
- •Partnerships
Dual-Component Partnership Model
Advisory Services (Equity)
Denominator Ventures provides strategic advisory compensated through equity partnership
- •Strategic guidance and frameworks
- •Investor introductions and fundraising execution
- •Direct sales to enterprise customers from networks
- •Executive coaching and mentorship
- •Network access and partnership development
Execution Deliverables (Cash)
FVP consultants and vendors deliver specific work products, paid on cash basis
- •Pitch deck, data room, and financial models
- •Brand architecture, positioning, and landing pages
- •Product roadmap and UX/UI design
- •Sales collateral and GTM playbooks for different segments
- •Marketing campaigns and customer acquisition materials
How the Partnership Works
Denominator Ventures
Strategic advisory & orchestration (equity-compensated)
- Orchestrates all growth initiatives
- Provides strategic frameworks
- Leads fundraising execution
- Opens network to customers & partners
Fractional Venture Partners
Execution arm (cash-compensated, owned by Denominator)
- Engages specialized vendors & consultants
- Delivers specific work products
- Covers product, marketing, finance, ops
- Manages execution timelines & quality
instantAIguru
Product development & customer execution
- Product engineering & roadmap
- Customer success & support
- Execute on strategic plans
- Build & manage growing team
What We Achieve Together
Denominator Ventures Equity Terms
Long-term alignment through equity partnership with acceleration tied to fundraising success.
Denominator Ventures equity position, negotiated based on final structure
Standard vesting schedule with continued engagement and value creation
One-third vesting acceleration upon closing target fundraise